Stony Brook University Research

On April 25th, 2023, Professor Ramona Dunlap offered her expertise to Vogue Business on the transformative role of AI models in fashion marketing. She champions the application of generative AI for leading test campaigns and directly gathering consumer insights on creative concepts. Professor Ramona suggests that engaging directly with customers can often surpass the effectiveness of traditional desk-based research.

She underscores that by tapping into the audience's core values and needs, generative AI can make a profound impact. Highlighting the critical need to harness generative AI's full capabilities beyond just AI models, she points to its immense potential to elevate consumer engagement and the success of marketing campaigns. Currently, she spearheads the coordination of data insights and Fashion Analytics at the Fashion Institute of Technology in New York City. For further information, please follow the provided link.