What does “Fashion Is Spinach” mean? For Elizabeth Hawes, the American fashion designer, celebrated author, activist, and social critic, it meant the fashion industry is as nonsensical as the statement.
The most famous of Hawes’ books (she published nine), Fashion Is Spinach was called an incendiary critique of the fashion industry when first published in 1940. In recent years, Hawes (1903–1971) has come to seem increasingly relevant for her progressive stance on class, gender, and environmentalism in fashion.