Stony Brook University SUNY Korea

On Monday, July 23rd, 17 students from the Fashion Design Department at the Fashion Institute of Technology (FIT) were invited to the newly opened Chanel & Moi – Les Ateliers Seoul. This location marks the fifth Chanel Les Ateliers worldwide, a significant milestone for the brand as the number “5” has significant meaning for the founder, Gabrielle Chanel, making the Seoul location particularly noteworthy.

Recognizing the growing demand for high-end fashion in Korea, Chanel opened this latest atelier to connect more closely with its customers. The place not only offers a wide range of exclusive services but also provides comprehensive after-sales support for all Chanel products. One of the highlights is the opportunity for one-on-one connections with one of Chanel’s ‘Tailor Apprentice,’ a top specialist who possesses an in-depth understanding of the brand’s unique characteristics.

During their visit, the FIT students participated in Chanel’s first-ever ‘Career Day’ at the new atelier. They were given a tour of the workshop and introduced to a special Chanel’s Apprentice Program. This recruitment initiative aims to educate and inspire young talent, fostering a new generation of designers who will continue the Chanel legacy. They were also given the opportunity to connect with the tailors and ask one-and-one questions about what it is like working at Chanel.

The event emphasized the importance of building trust and maintaining strong relationships with loyal customers, highlighting how crucial it is to offer exceptional service. For the FIT students, this was a unique opportunity to gain insight into the inner workings of a leading fashion house and potentially secure employment to further develop their skills.