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Illustration Student Wins Bulgari Fragrance Design Competition

AuthorAdministrator REG_DATE2024.03.25 Hits263

 
Jessie Xu, Illustration ’25, has much to celebrate. She won first place in Bulgari’s Art of Living with Allegra Baciami: Passione contest, for her animated visual celebrating the luxury brand’s bestselling fragrance. Students were asked to submit their own idea in the medium of their major that captures the essence of the fragrance while also showcasing the legacy and heritage of the Bulgari brand. Xu created an animation, which will be used in an upcoming paid social media campaign with additional exposure during the end-of-year holiday season. She won a $2,500 prize and an internship with Bulgari. Alice Chekunova, Textile/Surface Design AAS ’26, received a $2,000 second prize, and third-place winner Ling Yin Liu, Illustration AAS ‘27 also won $2,000. Their creative concepts will also be included in the Bulgari paid social media campaign.
 
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