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What Makes Creatives Successful? Seth Godin Says, ‘A Practice’

AuthorAdministrator REG_DATE2023.11.06 Hits282

On October 30, “An Evening with Seth Godin” brought the entrepreneur and best-selling author before an FIT audience. Students, faculty, and alumni gathered in the Katie Murphy Amphitheatre for an intimate conversation.

Godin’s career spans five decades and includes the foundation of two companies: Yoyodyne, an unconventional marketing firm, launched in 1995 and sold to Yahoo! three years later; and Squidoo, a user-generated website, founded in 2006 and sold in 2014. Many of his 21 books have become best-sellers. His writing covers topics such as the global landscape post-Industrial Revolution, how ideas spread, and Godin’s particular concept of marketing. “Marketing is anything we do that changes the culture for the better,” he has said.

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