Stony Brook University SUNY Korea

On Oct. 13 and 14, the Society for Experiential Graphic Design (SEGD) held two in-person events—Branded Environments and Xlab in New York City at the Museum of the Moving Image. Three FIT students in the MA program in Exhibition and Experience Design (EED), Jenny Hsin-Yi Chang, Lyka Williams, Ciera Iveson, were the only students selected to present their work alongside industry experts at these events. A recent graduate of the program, Naz Ertugrul, also participated.
 

The Branded Environments event focused on “brand experiences that transform engagement within public spaces.” This year, numerous design professionals spoke about “The Art of Storytelling” from their perspective. The second event, Xlab, which “searches to discover how the digital and physical realms can interact to continuously create unique experiences,” was held on Oct. 14 at the same location.
 

Chang and Williams presented their second semester projects at the Branded Environments event. Chang shared her semester-long project, sponsored by the Museum of Moving Image, to rebrand the institution and create interior and exterior wayfinding and placemaking; Williams presented her concept for a retail pop-up for brand Allbirds in the Times Square Foot Locker store.

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