Stony Brook University SUNY Korea

Fashion Institute of Technology (FIT) Fashion Design students have once again been able to share their art at the annual Incheon Art Show this November, and this year was nothing short of impactful. This past week, the Fashion Design Department of FIT, SUNY Korea had the opportunity to create, showcase, and sell their designs at the Incheon Art Show 2024, held at Songdo Convensia Hall. This was a significant event for many students, allowing them to develop their skills for creating one-of-a-kind art that is marketed towards a large customer base. 

The Incheon Art Show is an exhibition consisting of famous artists from Korea and abroad, with over 6,000 works being showcased this year. As the largest art festival in Incheon, it gathers many art enthusiasts of all ages and backgrounds, who are now being introduced to the talent FIT has to offer. Professor Blackman, Department Chair of Fashion Design, gave a rundown of their theme this year, explaining that “everything was AI generated to make sure that students understood the business relationship between AI and their own inspiration and intuition.” This was done artfully by having fashion design students come up with concepts that spoke to them, “and then we had to figure out how to make the concepts marketable through color choice, through composition, and sayings.”

There were 47 looks to choose from, spanning from futuristic, vibey graphics, to witty, relatable quotes, reaching many different consumer markets interested in the diverse colors, styles, and symbolism of the tops designed by FIT creatives. Designs were sold on tee shirts, allowing visitors to wear the art that resonated with them (or loved ones) best, adding a personalized touch to enjoying and sharing art. Blackman shared that after the event ends, pre orders will be fulfilled, minimizing the risk of extra inventory and allowing students to see what graphics sold best, and in what colors, providing a learning opportunity to get a better grasp of the market and reflect on their predictions.

The art show aligns perfectly with the global presence SUNY Korea fosters in its students, giving students experience creating and marketing their ideas in the midst of technological advances and unique cultural tastes to appeal to the wide variety of people attending the art show. Make sure to attend next year to see FIT’s creations, which are sure to reflect the ever-evolving world around us in a fresh and delightful way.
 

Written by Student Reporter, Kenessa Washington
(kenessa_washington@fitnyc.edu)